A firm may decide against targeting a segment that
A) would require entry in a global marketplace.
B) requires more than one marketing action.
C) its competitors have chosen to avoid.
D) is incompatible with its company's goals or objectives.
E) has a growth potential that would require increasing the current workforce.

Question

Quizplus · Accepted Answer

A firm may decide against targeting a segment if it is incompatible with its company's goals or objectives, as this misalignment can lead to strategic and operational challenges.

A Firm May Decide Against Targeting a Segment That