All of these are criteria used for selecting target market segments except which?
A) compatibility with the organization's objectives and resources
B) market size
C) simplicity and cost of assigning potential buyers to segments
D) competitive position
E) cost of reaching the segment

Question

Quizplus · Accepted Answer

Simplicity and cost of assigning potential buyers to segments is more about the process of segmentation itself, not a criterion for selecting target market segments.

All of These Are Criteria Used for Selecting Target Market