When compared to a multiple products, multiple market segments strategy, a one product, multiple market segments strategy
A) is a much more effective means of meeting consumers' individual needs.
B) creates greater savings in production costs.
C) is a more effective way of meeting organizational objectives.
D) has significantly higher distribution costs.
E) is more profitable since a firm can charge the new segments higher prices without changing the product.

Question

Quizplus · Accepted Answer

A one product, multiple market segments strategy creates greater savings in production costs because the company can produce a single product and market it to different segments, avoiding the costs associated with developing and producing multiple products.

When Compared to a Multiple Products, Multiple Market Segments Strategy