All of the following are advantages of defining a firm's mission in terms of benefits that customers seek except for which one?
A) Keeping the firm focused on its customer,instead of becoming preoccupied with its internal needs
B) Encouraging innovation,creativity,and developing new ways to satisfy customer expectations
C) Stimulating an awareness of changes in customer desires and preferences so that product offerings remain relevant
D) Satisfying customer wants and needs may not always be in the best interests of society as a whole

Question

Quizplus · Accepted Answer

Defining a firm's mission in terms of customer benefits focuses on satisfying customer needs, but this may not align with societal interests, which is not an advantage.

All of the Following Are Advantages of Defining a Firm's