Identify a critical component of a market-oriented firm.
A) It understands the strengths and weaknesses of competitors.
B) It employs a well-trained and effective sales force.
C) It focuses primarily on the internal capabilities of the firm.
D) It embraces marketing as a means of selling things and collecting money.

Question

Quizplus · Accepted Answer

A market-oriented firm focuses on understanding and responding to the needs and wants of its customers, which includes understanding the strengths and weaknesses of competitors to better serve the market.

Identify a Critical Component of a Market-Oriented Firm