Which of the following activities is not true of the marketing concept?
A) Satisfying customer wants and needs legally and responsibly
B) Integrating all the organization's activities to satisfy customer wants
C) Implementing effective and high-quality sales techniques to sell goods and services
D) Focusing on internal capabilities rather than on customer wants and needs

Question

Quizplus · Accepted Answer

The marketing concept emphasizes understanding and meeting customer needs and wants, rather than focusing on internal capabilities.

Which of the Following Activities Is Not True of the Marketing