Which of the following statements is true of the marketing concept?
A) It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
B) It overlooks the importance of understanding the competitive arena and competitors' strengths and weaknesses.
C) It states that firms should give maximum importance to aggressive promotional and advertising activities.
D) It states that marketing solely means selling things and collecting money.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes that organizations should focus on satisfying customer needs and wants while also achieving their own goals, such as profitability.

Which of the Following Statements Is True of the Marketing