Identify which statement correctly describes the effect price has in the marketing mix.
A) It does not affect a firm's competitive advantage.
B) It is the least important of the four Ps of the marketing mix.
C) It is what a buyer must give up to obtain a product.
D) It is the hardest to change among the four Ps of the marketing mix.

Question

Quizplus · Accepted Answer

Price is what a buyer must give up to obtain a product, making it a crucial component of the marketing mix that directly affects demand and profitability.

Identify Which Statement Correctly Describes the Effect Price Has in the Marketing