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In the Context of the Boston Consulting Group's (BCG's)portfolio Matrix,which

Question 40

Multiple Choice

In the context of the Boston Consulting Group's (BCG's) portfolio matrix,which of the following is true of SBUs considered to be question marks?


A) They operate in a high-growth industry with a low market share.
B) They generate more cash than they need to maintain their market share.
C) They have low growth potential and a small market share.
D) They do not require any cash to maintain their market.

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