Which of the following statements is true of a target market?
A) Uncontrollable elements continually evolve and create changes in a target market.
B) Managers can control the external environment that molds and reshapes a target market.
C) Environmental scanning is performed by firms in order to prevent changes in a target market.
D) Unlike uncontrollable variables,controllable variables do not affect a target market.

Question

Quizplus · Accepted Answer

Uncontrollable elements such as social, economic, technological, competitive, and regulatory factors continually evolve and impact a target market, making it necessary for businesses to adapt their strategies.

Which of the Following Statements Is True of a Target