Which of the following exerts the most influence on a consumer's buying decisions?
A) Social class
B) Gender
C) Reference groups
D) Ethnicity

Question

Quizplus · Accepted Answer

Reference groups are the people who influence a consumer's buying decisions. They can be friends, family, celebrities, or even strangers. Reference groups can provide information about products, services, and brands, and they can also influence a consumer's attitudes and beliefs.

Which of the Following Exerts the Most Influence on a Consumer's