Which statement is true of the factors determining the level of consumer involvement?
A) Involvement is not related to consumer interests.
B) Consumers are not involved when the perceived risk in purchasing a product is high.
C) Consumers become less involved in the purchase of a familiar product.
D) Involvement decreases as the social visibility of a product increases.

Question

Quizplus · Accepted Answer

Consumers become less involved in the purchase of a familiar product because they have prior experience and knowledge, reducing the need for extensive decision-making.

Which Statement Is True of the Factors Determining the Level