Which of the following statements is true of post purchase behavior?
A) Communication with consumers does not help in reducing cognitive dissonance.
B) Marketers encourage customers to have doubts even after they purchase a product.
C) Consumers expect certain outcomes from a product after making a purchase.
D) Consumers tend to increase dissonance by justifying their purchase decision.

Question

Quizplus · Accepted Answer

Consumers have expectations about the outcomes of a product after purchase, and these expectations influence their satisfaction and post-purchase behavior.

Which of the Following Statements Is True of Post Purchase