Volten Inc.is an apparel store.It has separate sections for casual wear,office wear,and party wear.It offers a broad selection of clothing across various price ranges to accommodate consumers at different income levels.In this way,Volten caters to different socioeconomic groups.Volten targets its market segments using _____ as its base for product positioning.
A) product class
B) application
C) competitor
D) product user

Question

Quizplus · Accepted Answer

Volten Inc. targets its market segments based on the product user, as it offers clothing for different occasions and income levels, catering to various socioeconomic groups.