A marketer who tries to convince consumers that a particular brand is distinctive-and,therefore,they should demand it-is concerned with which positioning strategy?
A) Product differentiation
B) Product user or class
C) Product repositioning
D) Cannibalization

Question

Quizplus · Accepted Answer

Product differentiation is the strategy of making a brand stand out as unique or distinctive compared to competitors, encouraging consumers to prefer it over others.

A Marketer Who Tries to Convince Consumers That a Particular