Laelle is a confectionery company that manufactures candies.It does not use specific strategies to target children when marketing its products.Instead it uses the same strategies to promote its candies among all consumers in the market.In this scenario,Laelle uses a(n)_____.
A) multisegment targeting strategy
B) individual targeting strategy
C) undifferentiated targeting strategy
D) concentrated targeting strategy

Question

Quizplus · Accepted Answer

Laelle uses an undifferentiated targeting strategy because it employs the same marketing approach for all consumers, without segmenting the market or targeting specific groups like children.

Laelle Is a Confectionery Company That Manufactures Candies