The process of defining,dividing,and subdividing a large homogenous market into clear identifiable segments having similar needs,wants,or demand characteristics is identified as _____________________________.
A) market segmentation
B) a consumer market
C) market criteria
D) market concentration

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics.

The Process of Defining,dividing,and Subdividing a Large Homogenous Market into Clear