If a product is modified by reducing its quality,the marketer's likely intent is to:
A) provide new opportunities for market segmentation.
B) allow a manufacturer to lower the price of the product.
C) increase brand loyalty.
D) help firms cater more effectively to higher socioeconomic classes.

Question

Quizplus · Accepted Answer

Reducing the quality of a product typically allows a manufacturer to lower production costs, which can enable them to offer the product at a lower price.

If a Product Is Modified by Reducing Its Quality,the Marketer's