Which of the following statements is true of convenience products?
A) A consumer is unwilling to shop extensively for convenience products.
B) These are products that are perceived to have similar features.
C) A consumer is unwilling to accept other substitutes for convenience products.
D) These are products that are not actively sought after by consumers.

Question

Quizplus · Accepted Answer

Convenience products are items that consumers purchase frequently and with minimal effort, indicating they are not willing to shop extensively for them.

Which of the Following Statements Is True of Convenience Products