Which of the following is a characteristic shared by both early majority and the late majority?
A) Both tend to have opinion leaders within their groups.
B) Both rely on science and experts for information.
C) Both depend on word-of-mouth communication.
D) Both are primarily influenced by the mass media.

Question

Quizplus · Accepted Answer

Both the early majority and the late majority depend on word-of-mouth communication as they are influenced by the experiences and opinions of others before adopting new innovations.

Which of the Following Is a Characteristic Shared by Both