In test marketing,the greatest danger is in choosing a test-site city that ______.
A) does not reflect market conditions in the new product's projected market area
B) is unique in being representative of the entire city,although it is unlike neighboring cities
C) does not respond quickly to changing trends and is highly entrenched in its cultural ways
D) has a racial mix and thus has more diversity than other cities in the projected market area

Question

Quizplus · Accepted Answer

Choosing a test-site city that does not reflect market conditions in the new product's projected market area can lead to inaccurate results and poor decision-making, as the test results may not be applicable to the broader target market.

In Test Marketing,the Greatest Danger Is in Choosing a Test-Site