Which of the following statements describes a customer innovation center?
A) It is an approach to repositioning a company's products using sales figures.
B) It promotes advertising among status-conscious customers.
C) It is a forum for meeting with customers and directly involving them in the innovation process.
D) It is used in the business analysis stage of the new-product development process.

Question

Quizplus · Accepted Answer

A customer innovation center is a space or forum where companies engage directly with customers to involve them in the innovation process, gathering insights and feedback to drive product development and improvement.

Which of the Following Statements Describes a Customer Innovation Center