Which of the following statements is true of service failures?
A) These can be eliminated by successful market segmentation.
B) Retailers cannot recover from service failures.
C) These can be solved by canceling return policies.
D) If handled effectively,these can result in higher customer loyalty.

Question

Quizplus · Accepted Answer

If service failures are handled effectively, such as through good customer service and problem resolution, they can lead to increased customer satisfaction and loyalty.

Which of the Following Statements Is True of Service Failures