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What Is the Selling Technique of Trading Up

Question 65

Multiple Choice

What is the selling technique of trading up?


A) It seeks to broaden customers' original purchases with related items available in the store.
B) It persuades customers to buy a higher-priced item than they originally intended to purchase.
C) It allows customers to shop by themselves as long as they can easily find what they need.
D) It focuses on the value of the product to the customer more than the cost of the product to the supplier.

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