Which of the following illustrate a difference between a push strategy and a pull strategy?
A) Social media are used in a push strategy,whereas personal selling is used in a pull strategy.
B) Wholesalers are targeted in a push strategy,whereas end consumers are targeted in a pull strategy.
C) A push strategy focuses on content marketing,whereas a pull strategy focuses on offering aggressive discounts.
D) No intermediaries are involved in a push strategy,whereas wholesalers and retailers are involved in a pull strategy.

Question

Quizplus · Accepted Answer

In a push strategy, the focus is on promoting products to wholesalers and retailers to push them through the distribution channels, while a pull strategy targets end consumers to create demand that pulls the product through the channels.

Which of the Following Illustrate a Difference Between a Push