Which of the following is a reason for the increasing popularity of the integrated marketing communications concept?
A) More selectively segmented markets have replaced the traditional broad market groups to which marketers promoted in the past.
B) Marketers are discontinuing the use of online advertising because it lacks measurability.
C) The proliferation of thousands of media choices beyond traditional television has made promotion easier.
D) Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

Question

Quizplus · Accepted Answer

The increasing popularity of integrated marketing communications is due to the need to target more selectively segmented markets, as opposed to the broad market groups of the past. This approach ensures a consistent message across various channels to effectively reach these specific segments.

Which of the Following Is a Reason for the Increasing