Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos,blog posts,contests,photos,and other pieces of content.

Question

Quizplus · Accepted Answer

Earned media is not controlled by the brand; it refers to publicity gained through organic means such as customer reviews, shares, and mentions, rather than paid or owned media.

Earned Media Is Controlled by the Brand but Continuously Keeps