Which is true about the process of communication?
A) Most marketing communications are a two-way process.
B) Encoding the message refers to receiver's interpretation of message.
C) Advertisement and sales presentations are examples of decoding the message.
D) Customer plays the role of sender in the communication process.

Question

Quizplus · Accepted Answer

In marketing communications, feedback from the receiver to the sender makes it a two-way process, unlike traditional one-way communication.

Which Is True About the Process of Communication