Which of the following statements is true of value-based pricing?
A) It is a modification of uniform delivered pricing.
B) It is sometimes called postage stamp pricing.
C) It has grown out of the quality movement.
D) It presents drawbacks if costs are continually rising.

Question

Quizplus · Accepted Answer

Value-based pricing has grown out of the quality movement as it focuses on setting prices based on the perceived value to the customer rather than solely on cost.

Which of the Following Statements Is True of Value-Based Pricing