A price skimming strategy is most often used for a new product when
A) competition in the market is abundant.
B) customers are unwilling to spend a large amount of money on the product.
C) the supply of the product is greater than its demand.
D) the product is perceived by the target market as having unique advantages.

Question

Quizplus · Accepted Answer

Price skimming is used when a product is perceived as having unique advantages, allowing the company to charge a higher initial price.

A Price Skimming Strategy Is Most Often Used for a New