When a purchase decision involves uncertainty,which of the following statements best describes the price-quality relationship?
A) Consumers perceive lower-priced goods to be more long-lasting than higher-priced goods.
B) Consumers believe that higher-priced goods are manufactured with materials or ingredients of better quality.
C) Consumers lack information about the quality of lower-priced goods due to poor advertising.
D) Consumer demand for higher priced goods remains unchanged even if product quality declines.

Question

Quizplus · Accepted Answer

Consumers often associate higher prices with better quality, especially when they face uncertainty about the product's attributes.

When a Purchase Decision Involves Uncertainty,which of the Following Statements