Which of the following is a disadvantage associated with using formal written surveys as survey instruments for measuring customer satisfaction?
A)They generally measure predetermined perceptions of what is important to the customers.
B)They incur high costs.
C)They are very difficult to analyze.
D)They are not effective in probing deeply into the issues.

Question

Quizplus · Accepted Answer

Formal written surveys often focus on predetermined questions and may not capture the full range of customer perceptions or emerging issues that are important to them.

Which of the Following Is a Disadvantage Associated with Using