Which products need to be widely available so the customer can pick them up without much thought?
A) all products
B) medium-involvement products
C) low-involvement products
D) high-involvement products

Question

Quizplus · Accepted Answer

Low-involvement products are typically inexpensive, frequently purchased, and require minimal thought or effort from the consumer, so they need to be widely available for convenience.

Which Products Need to Be Widely Available So the Customer