Company ABC is developing a marketing strategy for a new cell phone product and just discovered that ABC's biggest competitor is launching a very similar product at almost exactly the same time.In a SWOT analysis, the competitor's product would be a(n)
A) strength.
B) weakness.
C) opportunity.
D) threat.

Question

Quizplus · Accepted Answer

The competitor's product is a threat because it poses a challenge to ABC's market share and could impact the success of their new product launch.

Company ABC Is Developing a Marketing Strategy for a New