The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of __________ in the results of those decisions.
A) innovation
B) consistencies
C) success
D) employees' support
Correct Answer:
Verified
Q68: Jen is developing the positioning statement for
Q69: What do the letters of USP represent?
A)
Q70: When writing a positioning statement, it is
Q71: Which of these companies uses a strategy
Q72: Joseph is having trouble writing a good
Q74: Who is the target segment for the
Q75: The USP concept captures the
A) product category.
B)
Q76: Once a company has decided upon its
Q77: Who originally described the three basic corporate
Q78: A positioning statement captures how you want
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