When writing a good positioning statement, knowledge of the competition is irrelevant.
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Q27: To write a good positioning statement, you
Q28: A positioning statement includes the specification of
Q29: FedEx uses an operational excellence strategy by
Q30: A positioning statement should express a brand's
Q31: Positioning statements should be lengthy and very
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Q34: Walmart has a very straightforward positioning statement:
Q35: An element of the positioning statement may
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Q37: Mark needs to write the positioning statement
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