If the inner/middle pricing choice between two extremes looks particularly attractive, we call this the
A) reference.
B) median.
C) compromise.
D) average.

Name: If the inner/middle pricing choice between two extremes looks particularly attractive, we call this the A) reference. B) median. C) compromise. D) average.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The compromise effect occurs when consumers perceive the middle option as a safer or more balanced choice between two extremes, making it more attractive.

If the Inner/middle Pricing Choice Between Two Extremes Looks Particularly