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The First Question One Must Ask During Concept Development Is

Question 73

Multiple Choice

The first question one must ask during concept development is:


A) What is the product (good or service) intended to do?
B) What should be the USP (unique selling proposition) of the product/service?
C) What is the profile of the target customer?
D) How can the product/service fit into existing processes?

Correct Answer:

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