CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history.What does RFM represent?
A) recency, frequency, monetary
B) recency, financial, monetary
C) retention, frequency, memory
D) retention, financial, memory
Correct Answer:
Verified
Q71: Marketers talk of three kinds of expectations.Which
Q72: Quality and satisfaction are
A) not important for
Q73: Marketers are interested in customers' perceptions and
Q74: Retention rates _ over time.
A) always increase
B)
Q75: _ cultures appreciate the relational aspects of
Q77: _ is defined as the trade-off of
Q78: Which of the following is NOT typically
Q79: Research shows that satisfied customers result in
A)
Q80: When can marketing become operational?
A) when production
Q81: Identify and discuss the three possible outcomes
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents