David, a sales manager, was surprised when customers repeatedly bought more expensive True Sound headphones instead of the less expensive substitutes that his company produces. David told the vice president of sales that True Sound must have a high level of
A)demographic force.
B)brand loyalty.
C)potential competition.
D)distributor loyalty.

Question

Quizplus · Accepted Answer

Brand loyalty refers to customers' preference for a particular brand, leading them to consistently choose it over other options, even if it is more expensive. This explains why customers repeatedly bought True Sound headphones.

David, a Sales Manager, Was Surprised When Customers Repeatedly Bought