Managers at Dimensions, Inc., created an effective strategy formulation, which determined that the company has
A)three managers who exceeded expectations and two managers who did not reach quarterly expectations.
B)a strength in R&D, a weakness in product range, and an increasing threat from companies in East Asia.
C)an overall strong business rating in the United States and Canada.
D)a profit margin that steadily increased between 1990 and 2000.

Question

Quizplus · Accepted Answer

Strategy formulation involves identifying strengths, weaknesses, opportunities, and threats (SWOT analysis), which is reflected in option B.