
Through market targeting, companies divide large, diverse markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs.
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Q63: Geographic segmentation divides the market into segments
Q64: Intermarket segmentation refers to forming segments of
Q65: When segmenting by usage rate, markets can
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Q67: Benefit segmentation requires finding the major benefits
Q69: Briefly describe occasion segmentation.
Q70: Explain the different segmentation variables used in
Q71: List three variables that are used in
Q72: Different soft drinks target different personalities. This
Q73: Define psychographic segmentation.
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