In the context of the technological environment of business, which of the following statements is true of online technology?
A) It restricts leading-edge firms by allowing them to offer generalized products rather than customized ones.
B) Alternative selling strategies give rise to a more individualized buying experience.
C) Business-to-consumer selling comprises the vast majority of total e-commerce sales.
D) It prohibits the provision of consultation services through websites or online portals.

Question

Quizplus · Accepted Answer

Online technology allows businesses to implement alternative selling strategies, such as personalized marketing and recommendations, which enhance the individualized buying experience for consumers.

In the Context of the Technological Environment of Business, Which