In the context of the dimensions of the business environment, which of the following is true of the competitive environment?
A) Getting current customers to buy more of one's products is very expensive for a firm.
B) Convincing potential customers to try one's products for the first time can be quite easy for a firm.
C) Unlike current customers, potential customers can be turned into loyal advocates.
D) Vocal promoters of a firm's products can get the firm new customers effectively.

Question

Quizplus · Accepted Answer

Vocal promoters, who are satisfied customers, can effectively attract new customers through word-of-mouth and recommendations, thus benefiting the firm in the competitive environment.

In the Context of the Dimensions of the Business Environment