Demographic segmentation divides the market based on:
A) measurable characteristics about people.
B) where consumers live.
C) the behavior of people toward certain products.
D) people's attitudes and lifestyles.

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on measurable characteristics such as age, gender, income, education, and occupation.

Demographic Segmentation Divides the Market Based On