Peter is starting a new business. He selects his target market by identifying similar characteristics, attributes, and behaviors of customers and then grouping them accordingly. Which of the following strategies has Peter employed?
A) People marketing
B) Customer relationship management
C) Place marketing
D) Market segmentation

Question

Quizplus · Accepted Answer

Peter has employed market segmentation, which involves dividing a broad target market into subsets of consumers with common needs or characteristics and designing strategies to target them.

Peter Is Starting a New Business