Less savvy marketers frequently fall into one of two traps-overpromising or underpromising-when trying to _____.
A) overcome cognitive dissonance
B) perform environmental scanning
C) establish a limited partnership with customers
D) achieve customer satisfaction

Question

Quizplus · Accepted Answer

Overpromising or underpromising can directly impact customer satisfaction, as it affects customer expectations and their subsequent experience with the product or service.

Less Savvy Marketers Frequently Fall into One of Two Traps-Overpromising