Consumers tend to view sponsorships in a positive light because:
A) they allow the consumers to get a first-hand experience of a product.
B) they are clearly connected to events that matter to the target audience.
C) they do not involve any form of transaction in either cash or kind.
D) only the premium brands opt for sponsorship.

Question

Quizplus · Accepted Answer

Sponsorships are often linked to events that resonate with the target audience, creating a positive association with the brand.

Consumers Tend to View Sponsorships in a Positive Light Because