Crola, a cell phone manufacturing company, adds a new in-built feature to its cell phones. With the help of this feature, users can now recall messages that they may have accidentally sent to another person. To make use of this feature, the users need to go to the settings of the cell phone and make a few changes. The change made by Crola in its product is an example of a _____.
A) continuous innovation
B) disruptive innovation
C) dynamically continuous innovation
D) discontinuous innovation

Question

Quizplus · Accepted Answer

This feature represents a dynamically continuous innovation because it involves a change in an existing product that requires some learning or adjustment by the consumer, but it does not drastically change the way consumers use the product.

Crola, a Cell Phone Manufacturing Company, Adds a New In-Built