Which of the following exemplifies a discontinuous innovation?
A) The research and development team of a cell phone manufacturing company installs a feature in the phones that allows the users to open different applications with a few quick hand movements.
B) TechnoZee, a multinational computer technology corporation, upgrades the data storage capacity of its USB flash drives from 32 GB to 1 TB.
C) A tea brand introduces two new flavors and changes its logo for a more sophisticated look.
D) Shinzen Labs, a HYPERLINK "http://farelabs.com/" food analysis and research laboratory, develops a food packaging material that repels bugs and rodents.

Question

Quizplus · Accepted Answer

Discontinuous innovation refers to a breakthrough development that creates a significant change in consumer behavior or market dynamics. The development of a food packaging material that repels bugs and rodents is a novel innovation that could significantly impact the food packaging industry.

Which of the Following Exemplifies a Discontinuous Innovation